Mike T. Henderson

Design, Art Direction & Illustration

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Waypoint Analytical Logo

Waypoint Analytical is an agriculture laboratory that provides soil data to growers. The word waypoint by definition is a stopping place on a journey. The icon of an arrow’s fletching in the shape of a contemporary map marker was created to represent Waypoint’s guidance to help the grower make more informed decisions. This logo was not selected as the final option.

 

 

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